Play #100: Use V2MOM to Focus Your Goals and Align Your Organization
How to Create Alignment—the Key to Organizational Success
Play #100: Use V2MOM to Focus Your Goals and Align Your Organization
The biggest secret of Salesforce.com was a method to ensure constant communication and complete alignment. Developed V2MOM: Vision, Values, Methods, Obstacles, and Measures.
- Vision: helped defined what we wanted to do.
- Values: sets the principles and beliefs that are most important about the vision (in priority)
- Methods: indicates how to get it done by outlining actions and steps to take
- Obstacles: indentified challenges, problems, and issues to overcome to achieve vision.
- Measures: specified the actual result we aimed to achieve, the numerical outcome.
Salesforce.com’s First V2MOM, 4/12/1999
Vision: Rapidly create a world-class Internet company/site for Sales Force Automation
Values:
1- World-class organization
2- Time to market
3- Functional
4- Usability (Amazon quality)
5- Value-added partnerships
Methods:
1- Hire the Team
2- Finalize product and infrastructure
3- Rapidly develop to beta and production
4- Build partnerships with big e-commerce, content, and hosting companies
5- Build a launch plan
6- Develop exit strategy: IPO/acquisition
Obstacles
1- Developers
2- Product manager/bus dev person
Measures
1- Prototype is state-of-the-art
2- High-quality functional system
3- Partnerships are online and integrated
4- Salesforce.com is regarded as leader and visionary
5- We are all rich
