Reading: Gartner’s Lack of Attention to Detail Reflects on the Firm’s Research Rigor
Last week, I had the chance to catch the final 15 minutes of a presentation by Gartner’s Debbie Wilson at an event in Chicago. Even though I missed the front half of her presentation, the half-dozen or so slides I did see had numerous inconsistencies and mistakes that are important to call out here not to nitpick, but for more important reasons I’ll get to in a minute (hold that thought before you call me petty). These deck “challenges” included: inconsistencies on period usage (used for some bullets, not others in the same column), misspellings, missing commas, em-dash and hyphen confusion (and substitution next to each other), bullets not aligned in places, capitalization not consistent and the use of passive voice in much of the material I observed. This final comment, though (unlike the other points) is purely subjective, but generally shows an analysts’ subliminal distancing from their own research, for one reason or another.
via spendmatters.com